Cold calling is one of the best methods to tap
into the hidden job market. The hidden job market covers
60-80% of jobs. The hidden job market refers to jobs that are not
advertised through traditional methods such as through newspaper
advertisements. Despite this high percentage of jobs in the hidden job market, most
job seekers do not pay much attention to the hidden job market and
only rely on directly advertised jobs.
Your chances of succeeding in finding
the right job are much higher when exploring the
hidden job market, as there is hardly any competition. Even
jobs that are usually advertised can be filled before being
advertised, through cold calling or networking. Employers
spend a lot of time, effort and money on advertising for a new job
opening. So if they find the right candidate, without having to
advertise or go through the trouble of searching, they
will hire that person. As you would be the only candidate, you will be
able to negotiate a higher starting salary.
To follow are some tips to help you
explore and tap into the hidden job market:
Tap into the
hidden job market by targeting companies in the
industry that you are in or in the industry that you want to be
Cold call these companies
directly, after you research these companies. An excellent
source is the internet.
Job search cold calling shows that you take the
initiative and you don't just wait for a job to be advertised.
can be stressful and many are not comfortable with cold calling, but don't be
discouraged after making a few calls. Cold calling becomes easier
as you practice and make more calls. The whole job search process
can be very stressful. Keep in mind that practice makes perfect. Cold calling companies
directly can be very rewarding.
Start with the major players in the
Obtain contact details form the yellow pages, internet
listings, company website and/ or professional associations. Contact the department
managers in those companies.
When you call a Company, if they don't
have or don't expect to have any openings, ask them if they know
any other companies that may be hiring. You'd be surprised at the number of
people who will help and at the number of leads you'll get.
Finding a job through cold calling may not be
as quick as finding an advertised job, but it is more rewarding,
as the success rate is higher due to hardly any competition
compared to as many as a 100 or more competitors applying for an
Due to the high cost of advertising
through newspaper ads or going through recruiters, many larger companies
only post job openings on the company website. So, make
sure you check the websites of those companies that are in the
industry that interests you.
Also, check the links on those websites, as they are usually
newly created positions, if you contact a company through networking
or cold calling while they are deciding to create the position, but
before a decision to advertise is made, they may decide to hire you.
This is another major advantage of the hidden job market.
Through the hidden job market, it is not
uncommon for a General Manager or a senior decision maker to create a new job and a position for a talented, self-motivated
individual who has contacted him/ her through networking or cold
While serious job seekers should
the hidden job market through cold calling, they should do so in addition to other different job search methods.
Continue to the
hidden job market 2